Shopify is a great platform for businesses of all sizes, from indie designers to large e-commerce chains. Today, more than ever before, selling online is the way to go for small businesses and brands. Why? Because it’s an affordable way to get your products in front of an audience that’s looking for them. The statistics about Shopify are astonishing.
You need to find ways to stand out in the crowd, and drive traffic and sales to your business. Blogging is a huge part of an ecommerce marketing strategy, but a lot of people don’t realize that every Shopify site includes a blog.
There are over 500,000 merchants using Shopify as their e-commerce platform. And these businesses have collectively sold over $10 billion worth of goods through Shopify. We also know that the average monthly revenue per Shopify site is $1,079 which means that as a business owner who is using this platform, there are a lot of opportunities ahead of you if you play your cards right.. If you want to grow your business with ease and speed then start blogging on your Shopify store today!
Why blogging is important?
Before you dive into blogging on Shopify, you need to understand the importance of blogging. When you blog regularly and consistently, you are able to engage with your audience on a much deeper level. When your visitors come to a page that has been published by you, they’re more likely to be engaged. There will be comments, and there will be discussion.
Blog posts are also great ways to share your knowledge in specific subjects related to your business and product. Another great thing about blogging is that you can use your blog posts to link back to your Shopify store. This will help drive potential customers to your store and increase your sales.
1. Blogging helps you understand your audience better
One of the best reasons to start blogging is that it gives you the chance to understand your audience better. You can target your customers and potential customers by talking about the issues that matter to them on a regular basis. For example, if you’re selling a product for expectant mothers, you can use your blog to discuss pregnancy, birth, and parenting. You can talk about the challenges that mothers face and provide helpful tips for getting through all of these things.
2. Blogging helps you build trust with your audience
Another great reason to start blogging is that it helps you build trust with your audience. There are a lot of e-commerce sites on the web, but not all of them have products that their customers want. However, if you are regularly blogging and providing helpful and valuable information to your readers, you’ll be able to build a relationship with them.
By regularly talking about the topics that matter to your customers and providing helpful tips and insights, you’ll be able to build trust with your readers. This will help you attract more online customers who will be eager to purchase your products.
3. Blogging helps you increase brand awareness for Shopify store
Another great reason to start blogging is that it will help you increase brand awareness for your Shopify store. By regularly publishing blog posts on your website, you’ll reach a wider audience and be able to build your brand and your reputation. When you write posts, you can include your brand name in the article and include a link back to your site where readers can find more information and purchase your product if they want to.
4. Blogging helps you discover what products to sell on Shopify store
Finally, you can also discover what products to sell on your Shopify store by blogging. With blogging, you can try and test different products, different topics, and different writing styles to see what works for your audience. You can also start writing about things that you’re passionate about and see if those products sell well or not.
As you can see from the article above, there are a lot of reasons why you should be blogging on your Shopify store. It will help you understand your audience better, build trust with them, increase brand awareness for your Shopify store, and even help you discover what products to sell on your Shopify store. All you need to do is start blogging today and watch your Shopify store grow.
