Our world is becoming increasingly digital with each passing year. It has become more interconnected than ever and at the same time has made our lives more fast-paced. Constant access to the internet has meant that people are now constantly connected to their businesses as well. For anyone running a business, there is never really any off-time. The line between weekdays and weekends has been blurred in this business environment.
Since people can’t always be available on their desktops or laptops, they have to rely on their cell phones to cater to their business needs.
Content management has now practically become a 24/7 activity. Content marketers need to have access to applications that will help them get creative and efficiently perform their tasks while on the move. Here are some apps you can use as a content marketer to make your life easy.
CoSchedule is a popular app used by digital marketers. It functions as an editorial and social media calendar. CoSchedule has been designed to meet the needs of marketers, entrepreneurs, and bloggers.
It has an easy-to-use drag-and-drop interface. It can be used to organize and schedule blog and social media posts. It has both a desktop as well as a mobile application version. The mobile app enables marketers to actively monitor their social media streams no matter where they go.
This is particularly important for marketers to maintain engagement on social media. A fall in engagement levels will lead to significant business loss. With CoSchedule, you will not need to repeatedly copy and paste status updates. You can pre-schedule new posts to the calendar timeline. It also gives the option of compiling stats and reviewing previous messages, in addition to other media functions.
Flipboard has emerged as another essential application for content marketers. It curates social media content for users based on their likes and preferences. The app has an intuitive interface. Users can customize the type of content they wish to see. It makes it easy to find authoritative and relevant content that they can share with their audience.
Users can easily categorize, save, and recall content that they find useful and would like to share with others. Flipboard is aesthetically easy on the eye when compared to other similar applications such as RSS feeds. Users flip through content in a way that is similar to flipping through pages in a traditional paper magazine. It contains all kinds of videos, articles, and other social media content.
Many respectable publications like Business Insider and The New York Times feature their content on Flipboard. This not only makes it a rich source of information but also gives it more credibility.
While conducting research or doing any other online activity, marketers may sometimes stumble upon content that they may want to read, but don’t have time to do so. Pocket will help marketers in these situations.
Pocket is a cell phone application that aggregates content and compiles research material. When you come across any interesting videos or blogs, you can save that content on Pocket. You can then view the content on your device whenever you can take time out of your busy schedule. With Pocket installed on your device, you will ensure you never lose any interesting content you stumble upon.
The Hemmingway Editor is a useful tool for all content marketers to employ if they wish to create interesting yet concise content. People tend to read concise content as they have short attention spans.
This editor comes equipped with a readability analyzer. This gives a score to content based on the number of hard-to-read sentences, adverbs, passive voice, and other weak points. It will allow you to eliminate convoluted and complex words from your content and make it easy to read.
Content marketing has grown tremendously over the past few years. While it is essential to have a creative mind to produce engaging content, some online tools can make your job as a content marketer easier. So use these apps to get the best out of your content marketing efforts.
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